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You are about to attach a web address to a piece of granite that will outlive everyone reading this. It is fair to ask what we intend to do about that, and most companies selling something like this will not tell you.

The honest version first

We are not going to promise you eternity, because nobody can and we would rather not pretend. A company can close. A domain can lapse. Anyone selling you a guarantee measured in centuries is selling you a feeling.

What we can do is build the thing so that it does not depend on us being here, and hand you the means to keep it yourself. That is a smaller promise and a real one.

Your memorial is a file, not a database entry

When you publish, your memorial is written out as an ordinary web page and saved as a file, alongside your photographs. It is not assembled on demand out of a database every time somebody scans the code.

That is not a technical detail, it is the whole point. A plain HTML page and a folder of photographs can be served by any web server that has ever existed or will exist. No software of ours needs to be running. No database needs to be intact. No version of anything needs to match.

You get your own copy

You can download your entire memorial at any time - the full text, every photograph at full size, and a working copy of the page that opens in any browser with no internet connection and nothing of ours involved.

This is the part that actually matters, and it is the part almost nobody offers. Keep a copy on your own drive. Give one to your children. If everything else fails, the memorial still exists, in a form that will still open in thirty years.

The address never moves

Your memorial’s web address is assigned when the marker is made and is fixed for the life of the page. We do not reuse a retired address, ever - not for anybody else’s family, under any circumstance. A code on a stone will never lead to a stranger.

If we ever have to stop

We would tell every account holder in writing, well in advance, and send everyone a final complete copy of their memorial. We would try to hand the domain and the archive to another memorial organisation or a genealogical society willing to keep the addresses resolving.

We are not going to put a number on how long that would hold, because we do not know, and a number we invented would be worth exactly nothing to you.

Who can look after this after you

The other half of permanence is not technical at all. The person who buys a marker for their parents is often in their sixties, and when they die the login dies with them - which matters enormously for a stone shared by a couple, where the second name may be added years later.

So your account has a successor contact: a second person you name who can ask us for access. Nothing happens automatically and we verify before handing anything over, but it means there is a name on file instead of a dead end.

It takes a minute, and it is the single most useful thing you can do for this memorial after you have written it.